Binding: Hardcover
Dewey Decimal Number: 332.024
EAN: 9781929774517
ISBN: 1929774516
Label: Greenleaf Book Group LLC
Manufacturer: Greenleaf Book Group LLC
Number Of Items: 1
Number Of Pages: 272
Publication Date: July 01, 2008
Publisher: Greenleaf Book Group LLC
Studio: Greenleaf Book Group LLC

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Editorial Review:

Product Description:
Our culture is riddled with destructive myths about money and prosperity that are severely limiting the power, creativity, and financial potential of individuals. In Killing Sacred Cows, Garrett B. Gunderson boldly exposes ingrained fallacies and misguided traditions in the world of personal finance. He presents a revolutionary perspective that can create unprecedented opportunity and wealth for thoughtful, mission-driven individuals.

Our financial lives are intimately connected to our societal contributions, and we must be financially free in order to achieve our fullest potential. Sadly, however, most people are held captive in their financial lives by misinformation, propaganda, and limited knowledge. Through well-reasoned arguments, unflinching logic, and revelatory insight, Gunderson defeats common clichés and faulty retirement planning advice to plainly demonstrate the following and much more:

• 401(k)s and the stock market are the most risky investments for most people and the gambling mindset they induce creates disastrous consequences.
• Conventional retirement planning advice, products, strategies, and techniques expose you to significant danger of being unable to retire, or of running out of money prematurely if you do.
• Building net worth is a recipe for creating a life of fear and poverty and how to escape that common trap.
• Debt may not be what you think it is and why that matters to your prosperity.
• 'High risk equals high returns' is destructive dogma and how reducing risk can increase your returns.

Killing Sacred Cows is a must-read for brave individuals willing to question common assumptions and teachings, overcome the herd mentality, break through financial myths, and live a purposeful, passionate, and prosperous life.




Rating: - Taking Inspiration from an Investing Book
In many ways I feel that this book is underserved by labeling it an investment or personal finance book. Yes, it does offer some solid and original thinking on both topics. But is even better in its wisdom about what matters in life -- i.e. finding and cultivating your Soul Purpose.

Gunderson notes, rightly, that the best investment anyone can make is in herself. Education. Health. Friends. Family. These are what really count in life's balance sheet.

I have struggled ... Read More

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Rating: - So Full of Sacred Cows It Nearly Moos!
Gunderson and Palmer need to look to their own barnyards before branding the presumably wayward cattle of other farmers. This book is so saturated with New Age sacred tenets that it nearly mooed when I cracked the spine. A mix of the prosperity gospel, New Age exhortations to "be all you can be", with some highflown Victorian sentimental belief in absolutes thrown in; this work is not a book on personal finance, but itself a promoter of various sacred cows masquerading as principles around which to ... Read More

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Rating: - Killing Sacred Cows is New, Refreshing, and Counter Intuitive
I can summarize the reasons to buy this book:

(1) Financial Institutions, the media, family, friends, and financial advisors hype myths for their own benefit and personal satisfaction.
(2) You can't recognize a myth (a Sacred Cow) when you are in it until it's too late.
(3) The book covers 9 broad-based myths with useful anecdotes, historical examples with repetition of important, useful concepts.
(4) You can destroy the Sacred Cows of financial terrorism, or be destroyed ... Read More

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Rating: - Crap
I like to look at many finance books at my local Barnes and Noble and sure enough this was one of them. This book stands out for saying something different than 90% of finance books, and it should be applauded for that effort. Unfortunately, the reason why 90% of finance books generally tend to give the same advice is that, that advice reflects reality for a random member of the great masses.
Myth 1: The "Finite Pie." Basically don't be jealous of other people and think in ways that help everyone. ... Read More

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Rating: - Personal Responsibility & Your Finances!
This is a fabulous book, not only for understanding how money works, but also getting you to set goals for yourself. If you were raised with a Depression-era mentality and you think money in the bank will make you feel safe, this is the book for you.

Setting a goal of where you'd like to be financially and making it happen shouldn't be a number. It should be a life choice. I have been wealthy, I have been poor, but you can't truly be wealthy without knowing what that means to you. I am ... Read More

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