Binding: Audio CD
Dewey Decimal Number: 658.8
EAN: 9781598871036
Edition: 4.5 hours on 4 CDs
Format: Audiobook, Unabridged
ISBN: 159887103X
Label: HighBridge Company
Manufacturer: HighBridge Company
Number Of Items: 4
Publication Date: December 27, 2007
Publisher: HighBridge Company
Studio: HighBridge Company

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Editorial Review:

Product Description:
Whole industries are being transformed by the way ideas spread and how prospects and consumers interact. Bestselling business author Seth Godin explains how to become an organization for a new generation.

American Express could have become PayPal, but they watched the opportunity go by. Fedex uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the world into tiny bits. No one visits a website's home page anymore; they go in the back door, to just the place Google sent them.

New Marketing, whose tools include things like MySpace, You Tube, websites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae." A big, ineffective mess.

In his trademark style—clear, accessible, jargon-free, and full of real-life examples—Godin reviews how marketing used to work and explains how to use the New Marketing to become a better organization: faster, more flexible, and even more fun.




Rating: - another must read from Seth Godin
a great read on how your marketing should work in sync with your product or service. it's not necessarily all about technology, just re-looking at your business to make sure that you are marketing in the right way for your business, or, having the right business for your marketing. Very insightful. It's a quick read, collection of essays.

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Rating: - Interesting Book, but does it work for Architects (I know we're not his primary audience)?
So I've been in the middle of reading a wide variety of books and Seth Godin's Meatball Sundae slips into the business/marketing area of my reading spectrum. Its a good read, easily taken in chunks, not surprising since he is a blogger. Actually, when I think about it I could easily imagine that most of his chunks are reformulated blog posts, but they hang together so nicely that it is not noticeable.

The basic premise of his book is that the new way of marketing demands a new way ... Read More

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Rating: - Six Elements Review - 7.1/10
Business as usual isn't working anymore.

Seth Godin portrays the orthodox business practice trying to embrace the New Marketing as "Meatball Sundae". Meatball is straightforward and ubiquitious. The New Marketing is whipped cream and a cherry

Part 1 speaks out the difference between the old marketing (mass media, TV, command-and-control) and The New Marketing (fashion, stories, permission and promises)

The highlight of the book is in Part 2, The Fourteen Trends ... Read More

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Rating: - A Meatball Sundae is just what you need!
Marketing genius Seth Godin has once again hit it out of the marketing ballpark with Meatball Sundae: Is Your Marketing Out of Sync?. Colorfully and succinctly, Godin lays out what you might not want to hear: that the "Old Marketing" of television interrupts and mass marketing average products, is losing ground to the "New Marketing" in the Web 2.0 world, and you've got to pick a team.

With fourteen clearly defined considerations of New Marketing in his toolbox, along with enough case studies ... Read More

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Rating: - Essential Reading for Nonprofit Execs
Seth Godin is an expert on the use of new web-based marketing techniques. In the Meatball Sundae, he provides big-picture descriptions and examples of fourteen trends that are changing the business and marketing world. The book is visionary and easy to read but does not provide how-to details.

This is essential reading for not-for-profit executives whose organizations live and die based on the success of their marketing and fundraising efforts. While the book is aimed at the private-sector, ... Read More

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