Binding: Hardcover
Dewey Decimal Number: 658.45
EAN: 9781416570967
ISBN: 1416570969
Label: Free Press
Manufacturer: Free Press
Number Of Items: 1
Number Of Pages: 272
Publication Date: June 10, 2008
Publisher: Free Press
Studio: Free Press

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Editorial Review:

Product Description:
Small changes can make a big difference in your powers of persuasion

What one word can you start using today to increase your persuasiveness by more than fifty percent?

Which item of stationery can dramatically increase people's responses to your requests?

How can you win over your rivals by inconveniencing them?

Why does knowing that so many dentists are named Dennis improve your persuasive prowess?

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.




Rating: - Easy to Read Manual of Sales Tips (called Persuasion)
Labeled as a cook book full of proven ways to be persuasive, this book would better be described as full of recipes on how to improve one's sales. This is a must read for those on Madison Avenue.

Human psychology abounds in this marketing analysis. Laden with many real life stories which dovetail into each of the author's 50 ways, the book uses metaphor or tale associated with each "way" to better describe the merit of the "50 scientifically proven ways."

Although the ... Read More

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Rating: - Insights you can use - today
I have read a number of the better books in this genre and Goldstein has a winner here. Cialdini, author of earlier books in this vein, has gone deeper on a smaller number of cases, but Goldstein does a good job of introducing a variety of powerful insights in "bite-size" chapters. But keeping the chapters short didn't cause the authors to sacrifice important detail. They just get to the point efficiently. I read a few chapters each night and went to work with a new idea or two the next morning ... Read More

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Rating: - Solid read, nice format
Most people have covered what's good about this, and there is no doubt that the author knows his stuff. What I like, in addition to the solid materials, is that the author has used a lot of these theories in the field, it's not just some stuff observed in a lab. Also, I really like the bite-sized format of giving each relevant topic a one or two page treatment, along with real world example. It makes is really easy for you to pick it up, give it a read, and get back to what you are doing, and still ... Read More

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Rating: - Yes? Okay, yes.
Yes! is a quick read with short easy chapters, the kind you can flip back to and read to a friend or co-worker. The fact that the authors (and others) put these ideas to the test lend the book more credibility. The examples and stories are useful but I wonder if the quirky titles add to the chapters or take from them.

I found this book useful and at time enjoyable. Some stuff I started using minutes after flipping the last page; with other ideas I can see a use for them in the future; ... Read More

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Rating: - 6.7/10: Persuasion Techniques Compilation


"Just because yes is simple and obtainable, we shouldn't be fooled into believing that anyone can easily secure it from others"

"Yes!; 50 Scientifically Proven Ways to Be Persuasive" by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini

The title says it all really; the book is filled with 50 ways (I'd rather say "examples") of persuasion. They are (for examples);

"What one word can you start using today to increase your persuasiveness by more ... Read More

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